News and the Internet

News and the Internet:
The need for innovation and change as newspapers transition to the Web
Newspapers throughout the country have an edition of their paper on the Internet. What effect does having a net edition have on circulation, readership and the printed version of the paper?
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Introduction: Newspapers in print and on the Internet
Internet technology may help newspapers survive the death of their print editions
and find new life as online publications. By ignoring the Internet in its infancy, American
journalism's saddest business story these days is about itself. Printed newspapers are
slowly dying and newspaper companies now view Internet publication as a way to keep
themselves alive. Papers have lost much of their advertising revenue to online
competitors and readership is declining as younger readers shun printed papers and
instead turn to the Internet for news. And while it's true that most American newspapers
have online editions of their paper publications, it's important to understand that
newspaper publishers created digital versions only with great reluctance. Many hoped the
Internet would only be a fad. The industry was slow to recognize the importance of the
Internet and the changing information consumption habits of its readers. This means
online publications are the industry's new hope for a profitable future, but many problems
remain as papers struggle to make the leap to online venues.